Strategy & Marketing for Consumer Products Companies
Transforming Businesses with Strategic Insight and Marketing Expertise
We focus on elevating businesses through comprehensive, tailored strategies that address the unique challenges and opportunities in the B2B sector. Our proven expertise spans various industries and business sizes, from material distributors to IT services, and global manufacturing giants.
Here, we showcase our capabilities and successes in driving growth, enhancing partnerships, and optimizing digital presence for B2B companies.
Material Distribution Success
Engagement Scope: For a $100 million distributor of materials operating across New York, NJ, PA, CT, and parts of MA, we developed and executed a Co-op marketing program to support 120 retail partners.
Scope:
- Microsite & Social Media: Creating a dedicated platform and social media presence for cohesive brand messaging and partner engagement.
- Direct Mail & Lead Generation Digital Media: Employing targeted direct mail campaigns and digital strategies to drive leads and sales.
- Retail Partner Support: Enhancing the visibility and sales potential of retail partners through strategic marketing support.
IT Services Growth
Engagement: Assisted a small IT services company in developing a strategic alliance with a hardware manufacturer and software company, leading to the creation of a new product line and significant corporate development.
Scope:
- Strategic Alliance Formation: Guiding the partnership process to create synergies and new product offerings.
- Brand Creation, Program and Enterprise ABM Management: Overseeing the development and creation of a new brand by creating new revenue lines and enterprise account acquisition strategy.
- Comprehensive Marketing Support: Developing websites, sales collateral, sales scripts, alongside staff recruitment and training.
- Corporate Development: Facilitating a merger that positioned the company as a leading supplier in the NYC territory.
Global Manufacturer Digital Strategy
Engagement: Crafted a comprehensive social media and digital media strategy for one of the world's largest roofing manufacturers, for use with over 8,000 distribution partners and across several product launches
Scope:
- Consulting & Strategy: Offering expert advice to align digital efforts with business goals.
- Channel Implementation: Implemented a cohesive strategy across social media and digital channels to enhance brand presence.
- Data Analytics & Reporting: Utilizing data to refine strategies and demonstrate ROI, ensuring continuous improvement and alignment with product, sales, and marketing automation organizations.
Why Partner with Us?
Our team is dedicated to understanding the intricacies of the B2B landscape, delivering solutions that not only meet but exceed our clients' objectives. We bring a holistic approach to strategy and marketing, combining insights, creativity, and technology to drive significant business outcomes. Whether it's enhancing partner programs, launching new product lines, or leveraging digital media to expand reach, we are equipped to lead your business to new heights.
Looking to elevate your B2B strategy and marketing efforts? Contact us today to discover how our expertise can transform your business.