Technology Companies
Pioneering Success in the Tech Industry
We specialize in catapulting technology firms and startups to the forefront of their industries. Our expertise lies in creating and implementing cutting-edge strategies that not only win awards but also significantly enhance company valuations and market presence.
Below, we detail our approach and successes across diverse technology sectors, demonstrating our capability to deliver excellence.
Harvard-Innovation Lab AI Startup
Engagement: Devised and executed the initial U.S. go-to-market strategy for a Harvard-Innovation Lab AI startup focused on healthcare tech, which subsequently garnered numerous industry awards.
Scope:
- Consulting & GoToMarket Strategy: Crafting a comprehensive market entry strategy that positioned the startup as a leader in healthcare technology.
- SEO & Content/Editorial Strategy: Implementing SEO best practices and developing compelling content to drive engagement and visibility.
- Information Architecture & Data Analysis: Building a solid information framework and utilizing data analytics to inform strategic decisions, leading to a valuation surge from $6.7 million to over $200 million in funding.
Deloitte Fastest-Growing AdTech Company
Engagement: Supported a rapidly expanding AdTech company, recognized by Deloitte for its growth, through its evolution from pre-sales to establishing international offices and achieving a successful exit.
Scope:
- Strategic Marketing & Website Development: Aligning marketing strategies with insights as advocated by the CEO, leading to the development of a robust sales organization, initially working with a one-person marketing department (Rockstar CMO!)
- Content, SEO, PPC, & Cybersecurity: Managing comprehensive digital marketing campaigns, enhancing online presence, and ensuring cybersecurity across operations.
- Marketing Automation & Rebranding Initiatives: Implementing automation solutions and overseeing rebranding efforts to streamline efficiency and refresh the brand identity, recently culminating in a $110 million sale.
Event Space Technology Development
Engagement: Created technology product, delivery and operations for numerous event spaces throughout NYC, coordinating with building management, production companies, and corporate event staff.
Scope:
- Go To Market Strategy: Created new product/service line for new revenue stream to support short-term rental / event business.
- General Management & P&L Oversight: Overseeing all business aspects related to service design, service delivery, sales process, subcontractors, and vendor management to ensure profitable operation.
- Technology & Vendor Coordination: Ensuring seamless technology integration and coordination between various stakeholders for the successful execution of events.
Why Partner with Us?
Our consultancy thrives at the intersection of technology, strategy, and innovation. We are committed to understanding the unique challenges and opportunities within the tech industry, delivering tailored solutions that drive growth, enhance brand equity, and achieve remarkable outcomes. Whether your focus is on entering new markets, scaling operations, or pioneering new technologies, our team is equipped to guide you to success.
Interested in transforming your tech venture?