Strategy & Marketing for Consumer Products Companies
Elevating Brands Across the Spectrum
We have expertise in propelling consumer products companies to the forefront of their markets. Our expertise spans across various scales and profiles, from mass-market giants to premium niche brands, ensuring tailored, strategic growth and enhanced market presence.
Below, we outline our core competencies and success stories across different scopes of work.
Mass-Market Mastery
Engagement: For a leading brand with a diverse product range, we managed an expansive mass-market distribution strategy across multiple years that covered 50 different products across 3,300 Walmart retail locations, Target, Amazon, and independent retailers.
Scope:
- Digital Strategy & Creative: Crafting cohesive digital narratives that resonate across platforms.
- Video Production & Influencer Marketing: Leveraging multimedia and key influencers to amplify brand presence.
- Social Media & Digital Search: Optimizing engagement and visibility through targeted social media campaigns and search engine strategies.
- Analytics & Brand Microsites: Employing data-driven insights to refine tactics and creating captivating brand-specific online environments.
Portfolio Strategy & Acquisition
Engagement: Managed brand-level portfolio strategy for 6 leading FMCG US consumer brands owned by Private Equity firm, enhancing their digital presence and market reach. Lead client and in-house teams to the development of comprehensive social media playbooks, influencer programs and creative production across media. Oversaw data insights infrastructure creation to work with agency and publishing partners and liaison for strategic acquisition and integration of an additional 6 brands into the portfolio, resulting in total portfolio of $120 million.
Scope:
- Creative Production & PR: Delivering compelling content and managing public relations to build brand equity.
- Digital Media & Data Analytics: Utilizing advanced analytics to drive decision-making and optimize digital advertising.
- Influencer Marketing & Retail Strategy: Harnessing the power of influencers alongside a tailored approach to maximize online sales and retail visibility.
Entering New Markets
Engagement: Devised and executed a go-to-market strategy for a luxury European beauty brand aiming to penetrate the US market with precision-digital.
Scope:
- Audit/Competitive Analysis: Conducted thorough market evaluations to identify opportunities and challenges, including new pricing strategy and rollout.
- Direct-to-Consumer Strategy: Outlined a digital-first approach to build direct relationships with consumers, while simultaneously enabling US sales team to grow B2B.
- Creative Production, Social Media & Influencer Marketing: Created the brand's first content strategy, utilizing social media and influencers to build brand loyalty and retention programs.
- Amazon & B2B/Distributor Support: Built Amazon presence for the first time, creating brand store, digital media and launch strategies to create comprehensive market penetration.
Why Choose Us?
Our consultancy stands at the confluence of strategy, creativity, and technology. We pride ourselves on our ability to navigate the complexities of consumer product marketing, delivering bespoke solutions that drive growth, enhance brand equity, and achieve measurable outcomes.
Whether your challenge is broadening your mass-market reach, integrating new acquisitions into a cohesive brand strategy, or entering a new market with confidence, our team is equipped to guide you to success.
Interested in elevating your brand?